Reddit Back in the Lab Again
Reddit has morphed from an obscure hangout to i of the most influential sites in the world . It's had its share of controversy, and many marketers are afraid to even think about using Reddit for marketing—some are afraid of being banned, others are agape of being associated with the site at all.
It also has 330 million monthly active users.
Simply if you're agape of Reddit, you're missing out on a lucrative marketing opportunity … assuming you know how to leverage the site. My goal with this weblog postal service is to help marketers meliorate understand what people on Reddit want.
Full disclosure: I'g a Redditor. When I'm on the site, I'k a Redditor kickoff and a marketer 2d. If you come into Reddit and start spamming the community with garbage content, I hope you get banned and learn your lesson quickly.
Here's a quick run downwards on some of my thoughts on how Reddit can and should be used:
Why Should Marketers Be Thinking Near Reddit?
According to recent reports , Reddit generates more desktop traffic than Facebook, Twitter, and Yelp: In 2022 Reddit was the third most visited website after YouTube and Google. Even though the numbers don't include mobile visits, the fact that Reddit is generating this type of volume is a huge sign that marketers should exist paying attention to the site. Reddit has always been 1 of my favorite sites personally, and I've considered information technology a marketing goldmine for years. A couple of years dorsum I interviewed some of the best Reddit marketers in the world, experimented with Reddit aggressively and eventually wrote a book on what I learned about Reddit Marketing Today nosotros're going even deeper.
Today we're going to wait at some of the research I wish I had admission to when I first started leveraging Reddit as a marketing channel.
- Today nosotros're going to dive into:
- The content formats that generate the almost comments and upvotes
- The ideal title length when sharing an article or image
- The best means to bulldoze conversations on Reddit Which topics and themes piece of work best in different subreddits
- And much, much more…
To meliorate understand what works on Reddit, we looked at 150 of the almost popular subreddits—from Technology and Finance to SEO and Data Visualization—and 30,000 of their well-nigh popular posts. We analyzed these different subreddits to gain insight into which types of content people are probable to appoint with and which typically autumn flat—and how that differs from subreddit to subreddit.
If you lot're looking to leverage Reddit equally a part of your marketing mix, this postal service will aid you better understand what blazon of content you should share, when y'all should share it and how.
The Top Reddit Posts Are Nether 120 Characters (The Best Are Between 60 and 80 Characters)
Earlier sharing content on Reddit, you can add a title to your postal service. Across all subreddits, nosotros institute that posts with titles of 60–eighty characters consistently generated the nigh upvotes. Posts with titles longer than 120 characters or shorter than 20 characters performed the poorest. You tin run across these "rules" in action in this list of the acme all-time posts from the /r/news subreddit:
But there are anomalies. In the subreddit /r/worldnews, half the top 10 posts have more than 120 characters:
Key Takeaway For Headlines On Reddit:
- When in uncertainty, strive for a title that is fewer than 140 characters and more than 20 characters. It's this range that appears to be the sweet spot across most subreddits.
- The all-time approach to ensure that y'all're writing a championship that is going to generate upvotes and comments is to review the height 15-20 posts within a subreddit. Once you've reviewed the subreddits top posts and their titles; endeavor to identify trends or best practices that you can use when crafting your own Reddit title.
Posts With Questions Drive The Most Comments
On Reddit, in that location are three forms of reader engagement that marketers tin can pay attention to—(ane) upvotes, (ii) clicks and (iii) comments. Not surprisingly, different types of content volition yield unlike results.
For instance, a title that poses a question is likely to generate virtually two times more comments than a championship that's phrased as a statement.
Posts Without Questions (Statements) Generate More Upvotes
The inverse is true when it comes to generating upvotes for your content across diverse Subreddits. Posts that are shared on Reddit only exercise not have a question average more than than one,000 upvotes over posts that do include a question.
Links Are The Nearly Popular Type Of Content On Reddit
There's no question what the courage of Reddit is: External links drive the vast bulk of the value. People rely on Reddit to detect new sites, new content and new resources related to their ain interests. The community's upvotes allow Redditors to filter through the noise and browse a curated feed of quality content.
On boilerplate, the most popular links on Reddit generated over xvi,000 more upvotes than the almost popular text posts.
Videos Are The Most Highly Upvoted External Links
While links are the most popular blazon of content on Reddit, information technology's important to notation that non all external content is created equal. A Reddit post tin can link to a website, a photo-sharing site (east.g., Imgur) or a video-sharing site (e.g., YouTube). On boilerplate, videos generate the most upvotes, followed by images. In fact, the pinnacle paradigm and video posts generated over ten,000 more upvotes than links to websites.
What Mail Titles & Content Topics Work Best On Reddit?
One of the cardinal insights that I've learned about Reddit over the years is how unlike each Subreddit really is. The etiquette and mode of content that does well in one Subreddit isn't necessarily the type of content that will work well in another. As such, we've decided to break down some of the most insightful and interesting title & topic trends related to some of the near popular and interesting Subreddits. We found insights related to the post-obit:
What Are The Most Popular Topics For The /r/History Subreddit
Cardinal Takeaway:
- Enquire Questions: The /r/History community is filled with people who want to exist quizzed and given the run a risk to share their cognition. (But they've had to make it articulate to folks that their subreddit is not for finding someone to help write your history paper.)
The Nigh Popular Topics For /r/DataIsBeautiful Subreddit
One of my personal favorite subreddits is /r/DataIsBeautiful. It's a subreddit dedicated to data visualization and information that is then turned into beautiful graphics and animations. The post-obit chart shows the types of content that people are most likely to engage with in these subreddits when information technology comes to phrases found in the original posts.
Key Takeaways:
- Specify Location: People in /r/DataIsBeautiful desire content about their location. On Reddit, it's clear that US-based content generates the well-nigh engagement.
- Health Data: People find data about their health (eye rate & weight loss) interesting
- Get Personal: A headline that starts with "I created a…" feels more authentic, and information technology adds a personal bear on to your interaction with the community.
New Research & Information Rules Science Subreddits
Are you looking to become your content in front of an audience that'south forward-thinking and curious about the future? The /r/Futurology subreddit is the place to start.
We looked at the top headlines in /r/Futurology and uncovered that what people in this Subreddit want most is technological & man breakthroughs. The iii virtually popular phrases take a theme: "the first time" and "for the first" showed up 10 times as the most popular phrase followed by "a new study" showing up six times. Each of these phrases demonstrates that posts with a lot of engagement in /r/Futurology are about things that happen for the first time.
We studied 4 science-related subreddits, and the top phrases suggest that new research and discoveries are the most popular type of content in these communities:
We looked at the acme headlines in /r/Futurology and uncovered that what people in this Subreddit want nigh is technological & man breakthroughs. The iii most popular phrases accept a theme: "the commencement fourth dimension" and "for the get-go" showed up 10 times equally the most pop phrase followed by "a new written report" showing up six times. Each of these phrases demonstrates that posts with a lot of engagement in /r/Futurology are about things that happen for the kickoff time. We studied iv science-related subreddits, and the top phrases suggest that new research and discoveries are the nigh popular blazon of content in these communities: 
The key insight here is that when you're creating content for a scientific discipline or technical audience, research-driven content can be your best friend. It's clear from these metrics that subreddits with a scientific bent are probable to respond positively to new studies and reports.
Key Takeaways:
- Breaking News: People in /r/Futurology want content that breaks news surrounding things that accept happened for the very first fourth dimension.
- Insights Backed By Studies: People inside /r/Futurology are interested in finding content that showcases what the future volition look like based on inquiry & studies.
"If You" Statements Work Best When Providing Life Tips
For subreddits that focus on life advice, we found that "If You lot" statements work best for attracting upvotes:
A few examples of successful "If You" statements include the following:
In the /r/LifeProTips subreddit, you lot'll find hundreds of other posts with this format.
Folks in the subreddit /r/LifeHacks are committed to finding shortcuts that make day-to-day life easier. The following chart lists the most popular phrases from headlines in this subreddit and therefore suggests what kind of "life hacks" people are most interested in reading:
Central Takeaways:
- How To Solve A Problem: The well-nigh oft used phrase is "if you have…" which is usually used to introduce an existing trouble before offering a way to brand it better. For example: "If you have a child with a walker, use pool noodles as bumpers to salve your walls and ankles" and "If you have a single toast, place information technology over a knife over a plate to avoid it getting soggy" are both popular life hacks. So if you desire to create engaging content for this subreddit, start with a widespread problem that people are looking for solutions to.
- In every subreddit, there'due south likely a TYPE of content that drives upvotes and a FORMAT for titles that generates date. Written report the most pop posts in your target subreddit to run into what works best for this item audience.
What Phrases Are Commonly Used In The /r/BigSEO Subreddit
Let's get a little meta here: What virtually marketing subreddits like /r/BigSEO? What kind of content are the marketers on Reddit looking for?
Hither are some of the most pop phrases in /r/BigSEO that generated high engagement in the form of comments and upvotes:
The following are the most common three words to begin a post on /r/BigSEO that generate a meaning amount of date:
And here'southward the nearly popular phrases from /r/Marketing:
In both /r/BigSEO and /r/Marketing people are looking for information about social media marketing and are asking questions about specific marketing and SEO tasks.
Cardinal Takeaways:
- Questions Drive Date: In both /r/Marketing and /r/BigSEO, headlines containing questions produced the well-nigh date.
- People Want The Best Things: The word "best" appears a lot. People in these subreddits want to know virtually the best tools, methods, strategies, and resource to amend their marketing game.
Redditors Want Timely Content
When we analyzed the summit posts in /r/Marketing, nosotros noticed another tendency: numbers—specifically years. The most common numbers in popular posts were 2022 with 18 occurrences and 2022 with sixteen occurrences. Later on discovering this tendency, nosotros decided to expect at other subreddits and plant the same thing—highly upvoted content containing references to years.
In /r/Art in that location were 130 occurrences of the year 2022 and 64 of the year 2018. The subreddit /r/Games had 27 occurrences of 2022 and 19 of 2017.
How Do You Reach The Front Page Of Reddit?
The more I researched various subreddits, the more I came to understand the importance of crafting content that is tailored to the individual communities.
For me, the core lessons that came from this research are:
- Redditors don't mind being sent off Reddit if the content is practiced.
- If y'all desire comments just enquire a question.
- Continue your headlines below 120 characters.
- Each subreddit has different topics, trends, and ideas that resonate.
I'd beloved to hear your thoughts and what you lot've institute to work for Reddit marketing.
You can admission the entire Reddit Marketing Report today for best practices surrounding Reddit Marketing. The written report highlights insights surrounding: the all-time headlines for subreddits, about viral content formats on Reddit and even the topics that resonate best inside different communities.
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Source: https://foundationinc.co/lab/reddit-research/
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